Witty Rosh Hashana seat auction for $1.8 million on Ebay
Brilliant synagogue marketing landed a conservative shul in Miami, Florida as the hot topic of discussion this week. They wanted to get attention for the upcoming high holy days and what better way to do it than to cause a stir within the comunnity in the form of an Ebay auction for Rosh Hashana seats. Everyone knows that the more you donate, the better seat you get. To turn that on its head, the synagogue put up front row seats for, hold on to your seats, 1.8 million dollars on Ebay. They even used the standard increment of $18, Chai, for an extra ironic twist. Good thing I live in Israel where the holiday services are still free because there just isn’t an extra 1.8 Mil in my budget.
High Five, Temple Emanu-El. You’ve really taken it to the extreme, and I like it. More here, from Ynet News.
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