The Big Felafel

Much love for the Choco in a bag

Shoko B’SakitMany people forget what an innovative country Israel can be. I am here to help you remember.

There is no doubt that Israel is the capital for high tech, after all you can’t scan Janglo without seeing a JOBOPP in the tech industry. In fact Israel invents big important military stuff that other countries buy from us all the time! Even the holy city, Jerusalem, is trendy with wireless internet throughout downtown. You know what that means; Facebook, YouTube and email can all be accessed on a park bench!

But today, I give Israel praise for her invention of chocolate milk in a bag, better known as Choco. This delicious treat is one of the many reasons I could never leave Israel. Where else could you find a perfect size bag of chocolate milk that you can just tear open with your teeth and drink away your sorrows? Not America- in the US we like to have our milk come in cartons or by the gallon, big and bigger. The idea of milk is a bag scares us, “Americans” and putting chocolate milk in it would be our worse nightmare.

But in Israel- wow. We just love to put our milk in a bag and chocolate milk and even banana milk in a bag too. And another reason to love this treat is the price. For just two shekels you can enjoy your chocolate milk not just for the taste but the great deal.

One bag is all you need- I like to think of it as the Israeli equivalent to Popeye’s spinach. You drink one bag of Choco and you are reenergized and ready to take on the world or at least stand in the never ending line at the post office.

My recommendation is to take a Choco with you to all your dreadful errands: post office, bank, health insurance, tax stuff or even in line at the grocery market before you pay for it. Choco is one part of Israeli culture we can all get use to and agree on- that is high tech at its finest.


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  1. * BinTX says:

    Don’t forget the lachmania to go with the choko…
    It’s the Israeli school children’s breakfast of champions

    | Reply Posted 15 years, 7 months ago
  2. * Molly says:

    So true! I love when you can get them fresh and hot from the shuk!

    | Reply Posted 15 years, 7 months ago
  3. * Mike says:

    Comming back from Israel. This was one of the many thing i was stunded by. I wanted to bring this to the USA. amazing!!!

    | Reply Posted 14 years, 6 months ago
  4. * bigguy says:

    I used to take two choco with me everytime the bite. When I went to Francais the choco isn’t there so I took the two choco with backpack. But, in the end, the choco liked by the Frenchies.

    | Reply Posted 14 years, 5 months ago
  5. * Alyssa says:

    I have been to israel twice, and the first time my cousin insisted on buying me choco. They are amazing! The US should really try to learn something from the israelis.

    | Reply Posted 14 years, 5 months ago
  6. * Michael says:

    Very true..

    I also don’t understand how they have no proper cheese bourekas here in the U.S.

    There are apple ones, and some (quite disgusting) potate ones, but have they ever thought of filling it with delicious creamy cheese? Nope.

    | Reply Posted 13 years, 4 months ago
  7. * Ty Horner says:

    I just created a petition entitled Yotvata & Strauss-Group: Bring Yotvata dairy products to North America, because I care deeply about this very important issue.

    I’m trying to collect 5000 signatures, and I could really use your help.

    | Reply Posted 11 years, 8 months ago
    • * Molly says:

      We wish you the best of luck. You should also post to our Facebook page to get the word out!

      | Reply Posted 11 years, 7 months ago

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