Is the cost of living in Israel going up?
Every time I go to the supermarket (usually Super Sol Deal) and nervously approach the soymilk, unsure of how much it will cost, it turns out that sure enough the price is higher than the previous week. Same with cheese, charif, teas, wine, and I’m sure plenty of other stuff. Sometimes, if you’re lucky, you can even spot a higher sticker price slapped on over the previous one, the cheaper one sticking out just enough to taunt you and say haha. My salary isn’t tied to the escalating price of soy milk and tea and I have a feeling that other people’s aren’t either- so how do people afford to feed their families?
I really don’t know much about how the economy works, but my own logic would say that since the dollar is so low (~3.7) , prices would stay the same since people are getting less for their dollar and our economy is pretty strong. Recently however, I heard it explained so eloquently, “In Israel, the prices go up in a good economy and the prices go up in a bad economy. ” So true.
Let’s go back to discussing Super Sol or shall I say ShuferSal, which is how it’s spelled on their website and sounds quite ridiculous. It turns out that SuperSol Deal has been fined for ‘price gouging’ or manipulating and cheating their customers.
A Haifa court has fined the Super-Sol supermarket chain NIS 471,000 for misleading consumers and for 17 other offenses, including using prices at the cash register that didn’t match price labeling on products. The offenses were discovered throughout northern Israel, at several Super-Sol outlets. It was the highest fine ever imposed in the country for these types of offenses. Five top Super-Sol executives were personally fined a combined NIS 9,000 in the case. This chain may have problems learning its lesson: It was fined NIS 450,000 for misleading consumers in October 2006.
So when it says on their website “Everyone is looking to save” I think they are referring to upper management and how they can save more money for the company – by making more money off of us. At least now I understand why the prices at the supermarket keep rising – someone has to pay for all their customer manipulation fines and who better to take the burden than… the customers! Keep your eye out as you bag.
While I’m on the subject of supermarkets, I see that someone is posting organized tours of supermarkets on Janglo to alleviate frustrating shopping experiences. I’m not even sure what to make of this. I don’t really think it’s possible to avoid a frustrating supermarket experience, especially now that there is proof that the supermarket intentionally wants to fool you.
But, if these tours turn into an Israeli Supermarket Sweep. I’m in.
If you’re interested in an 80 shekel tour (seems a little steep) :
The “Welcome to Israel-Supermarket Savvy Tour” will make your grocery shopping a pleasant experience rather than a totally frustrating one. Guided by a registered dietitian (olah vatika),the Welcome to Israel-Supermarket Savvy tour provides clear explanations and translations of unfamiliar foods, aisle by aisle, with nutrition tips, written handouts, recipes and other surprises.Start feeling really at home in your grocery store! The one time tour lasts approximately 2 hrs and includes a printed booklet with translations, recipes, and other helpful guides. All this for only NIS 80! A minimum of 3 people is required for the tour to take place. For maximum benefit and enjoyment for the participants group size is limited to 5 per tour, so register today!
Sorry for such a long rant. Maybe I should open a supermarket…