Is the cost of living in Israel going up?

Every time I go to the supermarket (usually Super Sol Deal) and nervously approach the soymilk, unsure of how much it will cost, it turns out that sure enough the price is higher than the previous week. Same with cheese, charif, teas, wine, and I’m sure plenty of other stuff. Sometimes, if you’re lucky, you can even spot a higher sticker price slapped on over the previous one, the cheaper one sticking out just enough to taunt you and say haha. My salary isn’t tied to the escalating price of soy milk and tea and I have a feeling that other people’s aren’t either- so how do people afford to feed their families?

I really don’t know much about how the economy works, but my own logic would say that since the dollar is so low (~3.7) , prices would stay the same since people are getting less for their dollar and our economy is pretty strong. Recently however, I heard it explained so eloquently, “In Israel, the prices go up in a good economy and the prices go up in a bad economy. ” So true.
Let’s go back to discussing Super Sol or shall I say ShuferSal, which is how it’s spelled on their website and sounds quite ridiculous. It turns out that SuperSol Deal has been fined for ‘price gouging’ or manipulating and cheating their customers. Continue reading this entry »