Israel PR: Leave it to the Youth and Put it on Facebook
Israel’s PR for Israel is crap. That of course is an understatement. But this past Sunday Hebrew University students decided to contribute their young and savvy minds to help fix the problem. The students, currently StandWithUs Fellows, launched a Facebook tool called Israpedia to promote their country.
With already 3,000 Facebook friends using the application, the tool is bound to make PR history in a country where the Ministry of Foreign Affairs only joined Twitter last week. The idea is similar to that of Kassam Counts and is actually built by the same developers. Like Kassam Counts, Israpedia takes over your status message on Facebook and makes updates for you. The difference is that Kassam Counts was updating how many rockets were fired into Israel, where as Israepedia will supply interesting facts about Israel as your status updates.
The idea is that Israel has many sides to it, but somehow the news just likes to focus on the one bloody aspect forgetting that this country also invented a method to get rid of bad breath through the use of laser technology–for example (brought to you by Israpedia). The random facts go beyond the conflict and shed light on Israel’s magnificent achievements, rather than its war statistics.
The students have put their heart and mind into this project and have shown the rest of their peers that we all have the potential to make this country a better place and let the world know that were awesome too.
Check out their facts page at http://www.israpedia.info/facts1.html