The Big Felafel


I heart NIS 5 Ice Coffee- But here’s why

It’s almost summer, but if you’re like me then you’ve been drinking ice coffee (also known as ice cafe or froozen coffee) all year round. However, with the heat about to go up a couple of notches, the ice coffee craze will also make waves of its own.

If you get addicted or simply can’t afford the amounts of delicious goodness you are consuming then let me help you out. If you’re an avid reader of the blog (which clearly every person that reads our blog is) then you’ve heard this spiel before, but now there’s more!

Marzipan, a bakery known for its gooey rugelach has been selling ice coffee for NIS 5 for the past three years. Every summer I worry that they will raise their prices, but I am happy to say that’s never the case. In fact these are some of the smartest Israeli business people I have ever known. Without any advertising and just word of mouth, they have managed to expand their shuk operation to a bigger store and open up a shop just off of Emek Refaim. And now the smartness (is that a word, ironic) continues with the expansion of their ice coffee treat.

Instead of just one ice coffee machine, they’ve now taken over the adjacent stall and opened up a row of machines featuring different flavors from banana (not a fan) to lemon-nana to sweet vanilla. You can even combine the flavors and each cup is filled to the very top. This is about as close to a slurpee that we will ever get to! I’ll have to stop writing this now since the mere thought demands that I go out and purchase yet another treaty-treat of ice coffee!

Marzipan I thank you for your continued support in my ice coffee addiction. You’ve allowed me to continue purchasing my favorite drink at a consistent low price and, forced other vendors to lower their ice coffee prices as well. But have no fear my loyalty is to you. I promise I will always drink your ice coffee and sometimes vanilla and a few times lemon-nana and continue to spread the word about your smart business ethics and amazing deal. I only ask that you have the same low price at your Emek Refaim shop where you would no doubt win over the hearts of people forced to pay NIS 18 at the coffee shops throughout the area.

The next sip is on me!