The Big Felafel

I heart NIS 5 Ice Coffee- But here’s why

It’s almost summer, but if you’re like me then you’ve been drinking ice coffee (also known as ice cafe or froozen coffee) all year round. However, with the heat about to go up a couple of notches, the ice coffee craze will also make waves of its own.

If you get addicted or simply can’t afford the amounts of delicious goodness you are consuming then let me help you out. If you’re an avid reader of the blog (which clearly every person that reads our blog is) then you’ve heard this spiel before, but now there’s more!

Marzipan, a bakery known for its gooey rugelach has been selling ice coffee for NIS 5 for the past three years. Every summer I worry that they will raise their prices, but I am happy to say that’s never the case. In fact these are some of the smartest Israeli business people I have ever known. Without any advertising and just word of mouth, they have managed to expand their shuk operation to a bigger store and open up a shop just off of Emek Refaim. And now the smartness (is that a word, ironic) continues with the expansion of their ice coffee treat.

Instead of just one ice coffee machine, they’ve now taken over the adjacent stall and opened up a row of machines featuring different flavors from banana (not a fan) to lemon-nana to sweet vanilla. You can even combine the flavors and each cup is filled to the very top. This is about as close to a slurpee that we will ever get to! I’ll have to stop writing this now since the mere thought demands that I go out and purchase yet another treaty-treat of ice coffee!

Marzipan I thank you for your continued support in my ice coffee addiction. You’ve allowed me to continue purchasing my favorite drink at a consistent low price and, forced other vendors to lower their ice coffee prices as well. But have no fear my loyalty is to you. I promise I will always drink your ice coffee and sometimes vanilla and a few times lemon-nana and continue to spread the word about your smart business ethics and amazing deal. I only ask that you have the same low price at your Emek Refaim shop where you would no doubt win over the hearts of people forced to pay NIS 18 at the coffee shops throughout the area.

The next sip is on me!


Trackbacks & Pingbacks

  1. Friday Links | Vicki Boykis pingbacked on 13 years, 1 month ago


  1. * Yehuda says:

    uhmmm… I really tried to find the branch on Emek but wasn’t successful. Can you be more specific on the address/location?

    I live behind the Moshava 54, so I hope it’s close! LOL

    | Reply Posted 13 years, 1 month ago
    • * Rebecca says:

      It’s on Rahel Imenu St. next to the Pituim restaurant

      | Reply Posted 13 years, 1 month ago
  2. * Katrins says:

    how much is a normal cup of coffee in tel aviv today?

    | Reply Posted 12 years, 10 months ago
  3. * Molly says:

    I’m not so familiar with Tel Aviv coffee but I am sure it is more expensive. Coffee and Ice coffee are always different in price.

    | Reply Posted 12 years, 10 months ago
  4. * Sidra says:

    Did you know that Slurpees have made aliyah! I know they have a machine in the Holy Bagel in Modiin – it’s worth the detour if you are on your way to Tel Aviv!!!

    | Reply Posted 12 years, 6 months ago
  5. * Molly says:

    Amazing and Random all at the same time- thanks Sidra that is worth a trip to Modiin!

    | Reply Posted 12 years, 6 months ago
  6. * eve says:

    I too have been a fan of 5 shekel coffee at the Shuk Marzipan but. a big but, it is very sweet
    I noticed that the Rachel Imeinu Marzipan place is more expensive on the whole, something I find unacceptable. Just cos its in a more affluent area is not fair. Your thoughts on this please.

    | Reply Posted 12 years ago
    • * Molly says:

      Agree with you 100%. I have even told them several times about the price, but their response is, “rent is more expensive here.” Boo! The cheapest ice coffee I have found on Emek is Pizza Sababa- weird but true.

      | Reply Posted 12 years ago

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