The Swedes Make the So-called TV Tax Almost Cool!
How about this for a TV Tax: The Swedish have got it right when it comes to the so-called TV Tax. First off- they don’t call it the TV Tax which is confusing and wrong— they call it the Broadcasting Tax, and define it as “Everyone who owns, rents or borrows a television receiver has to pay for a TV License. It doesn’t matter which channels you watch, the mere fact that you have a TV receiver makes you liable to pay for a license.” Perhaps if the tax was about broadcasting, and the actual receiver as opposed to the TV box then we could all get along here. I mean after all, that’s really what the tax is about: taxing us for government funded channels. But if I don’t watch those channels, can’t even get those channels on my TV and only use it to watch DVDs then I shouldn’t have to pay a TV tax which is really just a Broadcasting Tax. And believe me I have explained this to no end to the Israeli TV Tax folks, but they are just not interested (they literally don’t read the letters I send, emails, or phone calls). And furthermore if they could give people the option of not having a Channel receiver then the mess would be even less of a mess and maybe not a mess at all!
OK, this is a rant I have given way to many times. This time I am just saying check out the really cool way the Swedes have managed to inform people about paying their tax. Rather than sending threatening letters, giving you fines, and just assuming you are guilty of owning a TV and watching their amazing channels without paying for them, the Swedes say, hey, we’re good at what we do so check out our amazing commercial and will prove how awesome we are, and then pay your tax.
Check out this commercial which may start off slow, but believe me it’s so worth it to watch. Why you ask? Because in this version of the film the Felafel Ladies make an appearance, and if you watch it to the end then you too can make an appearance. Just watch it to see what I’m talking about. And just imagine if the TV Tax bureaucrats in Israel could get out of their mob mentality and actually do something this creative, perhaps people wouldn’t be fighting the tax at all, and just enjoy good entertainment!